An Empirical Study on the Influence of Cultural Characters On the Productivity Of MSMEs with Mediated Mentoring

Abstract

Factors that influence the increase in Micro, Small and Medium Enterprises (MSMEs) are one that must be considered by various institutions. For example, this study will test whether there is an influence of cultural character on the productivity of MSMEs with Mentoring as an Intervening Variable at BUMN PT. Permodalan Nasional Madani (PNM) Medan Branch. Quantitative methods for gathering data. Partial Least Squares (PLS) software is used in the processing of data with the SEM model. According to the study's findings, productivity is directly and significantly enhanced by innovation and cultural character. Similarly, mentorship is significantly improved by creativity and cultural character. Additionally, PT PNM Medan Branch productivity is directly and significantly improved by mentorship. Likewise, innovation and Cultural Character affect productivity mediated by mentoring at PT Pemodalan Nasional Madani Medan Branch.