Green Strategies to Enhance Organizational Attractiveness: The View of Applicants

Abstract

Companies that encourage eco-friendly methods and promote environmental stewardship are becoming more desirable to prospective employees, especially younger generations who value sustainability. This research examines how green human resource management techniques, such as green training, recruiting, and culture, interact with personal environmental orientation and corporate social responsibility authenticity to impact organizational attractiveness. Descriptive and causal research methods were used in the study. A non-probability convenience sampling method was used to gather data from 397 applicants for jobs in Nepal. The findings show that green culture and CSR authenticity have a significant influence on company attractiveness and personal environmental orientation, and green training determines OA. Also, the result indicates that green recruiting has no significant effect on OA. The research notices that firms could strengthen their attractiveness to potential employees by incorporating sustainable practices into their human resource strategy